I have a tendency to be a cynical asshole. I admit that. I still think this is a valid question. Why are half a million people on Facebook fans of chocolate milk?
The site suggests that I too might like to become a fan of chocolate milk. I stare blankly at the screen. I must be missing something. Perhaps there are recipes, or bikini clad girls wrestling in it, or a chocolate milk addiction support group, but there are none of those things. There are just half a million people that clicked on a button to say they like chocolate milk.
Things like this make me feel disconnected, from everything. I feel like I am missing some key human ingredient. Half a million people are in on a joke that I would not understand even if it was explained to me. It’s a lonely feeling when you can’t relate to what you see around you.
My angst may be rooted in my tendency to be a cynical asshole. Perhaps if I viewed it from a different angle it will look fun and frivolous instead of weird. So I stare at the screen like its a Picasso painting, trying to make sense of it, or see some joy in it, and failing on both counts.


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